Letter from Leadership — Winds of change

By Tim Trotter, CEO

In dairy, tradition and heritage are core values we pride ourselves in upholding. While these values are virtuous, they often cause friction when met with change. It’s a game where the playbook has been written and rewritten over generations, with each move calculated to ensure success. However, like in sports, where game plans are adjusted to keep up with the ever-evolving landscape, dairy must also adapt to stay ahead.

Let’s face it; change is always challenging, especially in something as deeply rooted as dairy. New ideas or trends emerge, often met with raised eyebrows and cautious hesitation. Like the rhythm of the milking parlor or the sight of cows chewing their cud, familiarity provides comfort and stability. But in the face of progress, the time has come to tackle the challenge head-on and let go of legacy beliefs.

In sports, we witness similar reactions to change. Coaches who introduce unconventional strategies or innovative plays often meet resistance. Fans scrutinize the decision, grumble in the stands and question the motive behind such a daring move. However, those who dare to push the boundaries and embrace change are the ones who ultimately make a lasting impact and propel their teams — and sport — to new heights.

When it comes to dairy, change can manifest itself in numerous ways. Right now, Edge is focused on meaningful, long-term changes to our nation’s milk pricing system. Our approach will enhance the ability of individual orders to think out of the box in providing relevance and value to our members. Yes, some short-term adjustments are necessary, too. Still, lasting changes may require many to break away from their comfort zone. But they also open doors to a more competitive, predictable, transparent dairy market. 

In the face of change, dairy farmers must engage in open dialogue, seek out information and share their concerns. Collaboration between stakeholders and farmers is vital in determining the best path forward. By working together, we can ensure that change is well-informed, thoroughly researched and tailored to meet the needs of both farmers and their processing partners. After all, that is what Agriculture Secretary Tom Vilsack asked for from any federal milk pricing reform — a dairy industry united. 

We believe dairy can and should meet this challenge. After all, our future depends on it. Dairy must be open to new ideas and approaches, leveraging the power of innovation to secure a prosperous future. Edge is committed to doing just that.

To our success,

Tim